Social media is in an era of transient change. Various new technologies are changing how social media platforms are being perceived and used. Foremost among these are AI, blockchain and cloud computing. These technologies are being used to create a rich ecosystem for engagement on social media. Statistics indicate that over 2.5 billion users shall have at least one social media channel by the end of this year. Savvy marketers are utilizing the advantages these technologies offer to reach more audiences. Owning a social media account today has become as common as having an aadhar card or a social security number. Digital marketing has fast become the norm with social media marketing being the biggest priority for many a marketing campaign. AI to the rescue The advent of newer forms of technology has enabled the use of various tools to win over customers via social media platforms. AI has seemingly sept into some of the most popular social platforms leading to a greater...